This is a project where me and my design-group made a UX/UI redesign of a popular travelling app in Sweden. The result was based on research that we made on users of the app by letting them answer a survey and also interviewing a few of them.
In the limited time available, we conducted a comprehensive user survey to gather information about Västtrafik users, including their personality traits and reasons for traveling with the service. Additionally, we conducted interviews with select participants to gain deeper insights, leveraging non-verbal cues such as gestures and facial expressions for a more thorough understanding.
After pinpointing three usability problems, we delved into brainstorming sessions to address them. Utilizing the "crazy-8" technique, we swiftly generated eight ideas within 60 seconds for each issue. This method proved highly effective, enabling us to explore a range of solutions and significantly enhance our problem-solving process.
The selected usability problem to the right was that users found it hard to understand that (single) youth tickets didn't apply to students over the age of 19. The solution we came up with was to show info boxes with the correct info both in the dropdown menu on the right image, and also below the ticket choices.
